Why Is Thai Bubble Tea More Than Just a Drink?

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Why is Kongsi Tea Bar the #1 Thai Bubble Tea Brand in India?

thai bubble tea
Thai bubble tea

Thai bubble tea is more than a trend – it’s a vibrant fusion of flavour, culture, and craft. Known for its rich tea base, creamy texture, and chewy tapioca pearls, it has become a global favourite. In India, Kongsi Tea Bar leads this movement as the #1 authentic Thai bubble tea brand, offering 65+ freshly brewed beverages made with imported Thai ingredients.

With 120+ outlets across Thailand and growing rapidly in India, Kongsi combines authenticity, innovation, and inclusivity. Whether you’re a tea lover or aspiring entrepreneur, Kongsi Tea Bar brings the true taste of Thailand to India’s café culture.

If you’ve noticed vibrant orange-hued drinks with chewy tapioca pearls popping up in cafes, malls, and Instagram feeds, you’ve already met Thai bubble tea – one of the fastest-growing beverage trends worldwide. But what makes this drink so special, and why is everyone talking about it?

Whether you’re a first-time taster or a bubble tea enthusiast, this guide will take you deep into the world of Thai milk tea and show you why it’s more than just a drink – it’s a global lifestyle movement.

Also read – Why Starting a Bubble Tea Franchise Is a Smart Move?

What is Thai Bubble Tea?

At its core, Thai bubble tea (also called Thai milk tea with boba) is a rich and creamy iced tea made with strongly brewed black tea, condensed milk, evaporated milk, sugar, and chewy tapioca pearls. Unlike regular milk teas, Thai bubble tea stands out for its bright orange colour and bold, sweet flavour.

This unique drink originated in Thailand, where street vendors began serving strong tea blends with milk to balance the bitterness. Over time, tapioca pearls – a Taiwanese invention – were added, creating the Thai milk tea we know today.

If you’ve ever wondered, “What is Thai bubble tea made of?”, the answer lies in its blend of authentic Thai tea leaves, milk, and chewy boba pearls.

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Kongsi Thai Bubble Tea Ingredients – The Secret to Authentic Flavour

The magic of Thai bubble tea flavour lies in its carefully chosen ingredients. Here’s what goes into an authentic cup –

Key Thai Bubble Tea Ingredients –

  • Thai Tea Leaves – Kongsi Thai Bubble tea is made of real, brewed imported tea leaves.
  • Sweeteners – Traditionally, condensed milk is used to balance the strong tea base.
  • Milk – Whole milk gives creaminess.
  • Tapioca Pearls (Boba) – Imported Tapioca pearls made up of 100% tapioca starch.
  • Ice – Because Thai bubble tea is always best enjoyed chilled.

When people ask, “What is Thai bubble tea made of?”, these ingredients form the foundation. The secret lies in balancing strength (tea) with sweetness (milk & sugar) and texture (pearls).

Also read – Kongsi Tea Bar Sets a New Standard with Its 10th Store at Holiday Inn Bengaluru

What Does Thai Bubble Tea Taste Like?

A common question among new drinkers is, “What does Thai bubble tea taste like?

Here’s how fans describe the Thai bubble tea taste –

  • Sweet yet bold – The condensed milk provides richness while the strong tea keeps it robust.
  • Creamy and smooth – A silky texture coats your palate.
  • Fun & chewy – Tapioca pearls add playful texture with every sip.

In short, Thai milk tea flavour is like dessert in a cup – sweet, creamy and refreshingly cold.

Also read – How to Start a Profitable Boba Tea Business in 2026?

Thai Bubble Tea Flavours – More Than Just Milk Tea

thai milk tea
Thai Milk Tea

While the classic Thai bubble tea remains the most loved, modern tea brands like Kongsi Tea Bar have redefined the experience by introducing an exciting range of Thai milk tea flavours to suit every palate. Here’s a closer look at the favourites –

Thai Bubble Tea with Cream Cheese

If you’re searching for the ultimate flavour upgrade, our Thai Bubble Tea with Cream Cheese is a must-try. This indulgent drink begins with freshly brewed Thai tea leaves imported directly from Thailand, blended with rich milk for the perfect base. 

What sets it apart is the silky cream cheese layered on top, adding a slightly savoury twist that balances the sweetness beautifully. With chewy tapioca pearls at the bottom, every sip delivers a mix of textures and tastes that highlight authentic ingredients. 

At Kongsi Tea Bar, it has quickly become a favourite for those who enjoy a modern twist on a traditional classic.

Classic Thai Bubble Tea

The Classic version is the foundation of everything we do at Kongsi Tea Bar. Brewed strong with premium black Thai tea leaves and blended with creamy condensed milk, this drink represents the original flavour that has captured hearts worldwide. 

The chewy tapioca pearls make it fun and satisfying, giving you the true experience of authentic ingredients. For anyone wondering what this iconic beverage should taste like, our timeless bestseller is the perfect introduction – bold, creamy, and unforgettable.

For those who love a dessert-inspired drink, Thai Choco Cookie Boba is the perfect pick. Rich chocolate blends seamlessly with crushed cookies and creamy milk, creating a delightful flavour that feels both indulgent and comforting. 

Paired with chewy tapioca pearls, it offers the ideal mix of crunch, creaminess, and texture that makes every sip satisfying.

Also read – Best Franchise Business in India Everyone’s Talking About in 2026

Kongsi Tea Bar’s Signature Creations

Taiwanese Milk Tea
Taiwanese Milk Tea

Beyond the classic Thai bubble tea flavours, Kongsi offers unique signatures that set it apart in India’s cafe scene –

  • Thai Bubble Tea with Cream Cheese – A rich twist on the classic, topped with velvety cream cheese foam.
  • Taiwanese Bubble Tea with Brown Sugar Sauce – A caramelised, slow-cooked brown sugar base with chewy pearls.
  • Peach Bubble Tea – Fruity, refreshing, and a bestseller among Gen Z customers.
  • Hazelnut Cold Coffee – A nutty, aromatic fusion perfect for coffee lovers.
  • Brown Sugar Bubble Milk – A non-caffeinated option that’s indulgent and kid-friendly.
  • Alphonso Coconut Smoothie – A tropical delight featuring premium Alphonso mangoes blended with coconut.
  • Iced Matcha Latte – Part of our newly launched Matcha Experience, offering earthy, antioxidant-rich goodness.

Non-Caffeinated Bubble Milk Options

Not everyone enjoys caffeine, and Kongsi caters to that with a playful, creamy series of Bubble Milk drinks –

  • Brown Sugar Bubble Milk – Sweet, caramelised perfection.
  • Hazelnut Bubble Milk – A nutty, smooth, caffeine-free indulgence.
  • Thai Pink Bubble Milk – A visually stunning, fun drink loved by kids and adults.
  • Taro Bubble Milk – A purple delight with a naturally sweet, nutty flavour.
  • Caramel Bubble Milk – A silky, dessert-like treat for those with a sweet tooth.

Fruity Bubble Teas for Every Mood

Refreshing, colourful, and packed with tropical flavours – Kongsi’s Fruity Bubble Tea series is a fan favourite –

  • Peach Bubble Tea – Sweet, tangy, and always refreshing.
  • Lychee Bubble Tea – A floral, tropical burst of flavour.
  • Passion Fruit Bubble Tea – Tangy, energising, and perfect for summer days.
    And many more seasonal fruit blends to keep the menu exciting year-round.

Also read – Why Surat Foodies Are Calling This the Best Cafe in Surat in 2026?

The New Matcha Experience

strawberry matcha
Iced Strawberry Matcha Latte

For health-conscious tea lovers, Kongsi’s Matcha Experience brings the goodness of Ceremonial Japanese matcha into the bubble tea world –

  • Matcha Latte (Hot) – Comforting and earthy with a smooth finish.
  • Iced Matcha Latte – A refreshing, chilled version with creamy richness.
  • Iced Vanilla Matcha Latte – A sweet, aromatic twist to classic matcha.
  • Iced Strawberry Matcha Latte – A vibrant fusion of fruity and earthy flavours.

This expansion makes Kongsi one of the most versatile bubble tea brands, offering both traditional Thai favourites and innovative global flavours.

Also read – Which Bubble Tea Surat Cafe Truly Stands Out as No.1?

How to Make Thai Bubble Tea at Home

Making Thai bubble tea at home is easier than you think. Here’s a step-by-step guide –

Ingredients

  • 2 tbsp Thai tea leaves
  • 1 cup water
  • 2 tbsp condensed milk
  • 2 tbsp evaporated milk
  • 1 tbsp sugar (optional)
  • ½ cup tapioca pearls
  • Ice cubes

Instructions

  1. Brew the Tea – Boil water, add Thai tea mix, and steep for 5–7 minutes.
  2. Sweeten – Add condensed milk and sugar while the tea is hot.
  3. Prepare Pearls – Cook tapioca pearls according to package instructions.
  4. Assemble – Place pearls at the bottom of the glass, add ice, and pour in sweetened tea.
  5. Finish – Top with evaporated milk for creaminess.

The Rise of Thai Bubble Tea

Bubble tea originated in Taiwan in the 1980s, but Thai bubble tea quickly became an international hit because of its strong, creamy, and colourful appeal. Today, it’s a multi-billion-dollar industry, with bubble tea chains expanding rapidly across Asia, the US, and Europe.

According to Indian market reports, the bubble tea market in India is valued at approximately $450 million in 2024 and is projected to reach $725-930 million by 2030. The Indian market shows robust growth potential with a CAGR of 8.4%, making it one of the fastest-growing beverage segments in the country.

This growing demand has created opportunities for authentic franchises like Kongsi Tea Bar, which emphasise real Thai ingredients and global consistency.

For franchise enquiries, please reach out to us at franchise@kongsiteabar.in. You can also contact us directly at +91 6366225256 for more details or visit our franchise page – kongsiteabar.in/franchise

We’d be happy to guide you through the process of starting your own Kongsi Tea Bar franchise.

Also read – How to Start a Profitable Boba Tea Business in 2026?

Why Kongsi Tea Bar is India’s #1 Thai Bubble Tea Brand?

Kongsi Tea Bar
Kongsi Tea Bar

When it comes to authentic Thai bubble tea in India, Kongsi Tea Bar stands out for several reasons –

  • Global Presence – 150+ outlets across Thailand, now expanding in India.
  • Authenticity – All tea leaves and key ingredients are sourced directly from Thailand.
  • Diverse Menu – 65+ beverages including vegan and fruit-based options.
  • Inclusivity – Options for all age groups & dietary preferences.
  • Trusted Brand – Originated in Phuket’s Old Town, winning hearts globally.

By choosing Kongsi, you’re not just drinking tea – you’re experiencing the real taste of Thailand in every sip. Kongsi Tea Bar is India’s first multi-award-winning, international, authentic bubble tea brand.

Learn more about franchising opportunities with Kongsi Tea Bar Franchise.

Health Benefits of Thai Bubble Tea (When Enjoyed Right)

While Thai bubble tea is indulgent, it also offers some benefits when consumed mindfully –

  • Antioxidants – Black tea is rich in polyphenols.
  • Energy Boost – Natural caffeine from tea.
  • Mood Uplift – Sweetness and creaminess provide comfort.

That said, moderation is key since condensed milk and sugar make it a calorie-dense treat. Brands like Kongsi Tea Bar also provide reduced-sugar and vegan options, making it more lifestyle-friendly.

Also read – Best Franchise Business in India Everyone’s Talking About in 2026

Conclusion 

Thai bubble tea isn’t just a beverage – it’s an experience. With the rise of authentic brands like Kongsi Tea Bar, Indian consumers now have access to the true Thai bubble tea flavour without compromise.

So, the next time you’re wondering “what does Thai bubble tea taste like?”, Head over to a Kongsi Tea Bar outlet and experience it yourself.

Have you tried Thai bubble tea yet? Share your experience in the comments below, or visit a Kongsi Tea Bar outlet near you to taste authentic Thai flavours. If you’re an entrepreneur, explore our franchise opportunities today and join India’s fastest-growing bubble tea movement!

For franchise enquiries, please reach out to us at franchise@kongsiteabar.in. You can also contact us directly at +91 6366225256 for more details or visit our franchise page – kongsiteabar.in/franchise

We’d be happy to guide you through the process of starting your own Kongsi Tea Bar franchise.

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Neelima Pulipati

Neelima Pulipati

With 12+ years in hospitality and a Master’s from Charles Sturt University, Neelima Pulipati blends operational depth with creative vision. She has led large-scale convention centres and mastered customer experience design. 

At Kongsi Tea Bar, she ensures every detail – from service rituals to brand storytelling – embodies warmth, authenticity, and premium quality, making it the go-to destination for unforgettable boba tea flavours.